Developing and Defending Advertising Claims
Join us for our comprehensive three-session Advertising Claims course designed to equip you with practical strategies for developing, supporting, and managing product claims effectively.
What you’ll learn:
Day 1: Explore the different types of claims, what makes a strong claim, evaluation methods, and how sensory testing fits into your support strategy.
Day 2: Learn to manage the claims process, understand the legal landscape, and work through real-world scenarios with guided activities.
Day 3: Gain hands-on experience working with claims data, understand risk management, and present your team’s claim work for peer critique and feedback.
📌 Please Note: Between the second and third session, you will collaborate with your assigned group to develop and prepare a claim presentation. This project will require at least one group meeting outside of scheduled course time.
Don’t miss this engaging opportunity to deepen your understanding and sharpen your skills in advertising claims!
What you’ll learn:
Day 1: Explore the different types of claims, what makes a strong claim, evaluation methods, and how sensory testing fits into your support strategy.
Day 2: Learn to manage the claims process, understand the legal landscape, and work through real-world scenarios with guided activities.
Day 3: Gain hands-on experience working with claims data, understand risk management, and present your team’s claim work for peer critique and feedback.
📌 Please Note: Between the second and third session, you will collaborate with your assigned group to develop and prepare a claim presentation. This project will require at least one group meeting outside of scheduled course time.
Don’t miss this engaging opportunity to deepen your understanding and sharpen your skills in advertising claims!
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Course Schedule
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Gail Vance Civille
Owner, Sensory Spectrum, Inc.
Gail Vance Civille has been a pioneer in advanced sensory evaluation for industry, academia and the government for the past 40 years. As an expert in the evaluation of sensory properties, Ms. Civille has worked with thousands of food and personal care products using sophisticated consumer and descriptive techniques. Ms. Civille has had countless opportunities to support claims during development and to successfully defend them during legal challenges.
Pamela Zupkosky
Principal Scientist, Sr. Advertising Claims Expert, R&D; Retired
