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Introduction to Sensory Evaluation Bundle Deal

In these three modules you will:

  • Get a brief introduction to the field of sensory evaluation. You will learn what sensory evaluation is, review how sensory evaluation pertains to product and consumer understanding and explore the evolution of sensory evaluation over time.
  • Explore the sense organs that contribute to the physiology of sensory perception and examine the sensory properties that are output from each sense organ.
  • Discuss each of the five “S’s” that make up the best practices in product evaluation: Site, Subjects, Sensory Project Process, and Statistics. You will then apply each of these five best practices to sensory application examples.

Bundle and Save!
Purchase all three of these On-Demand modules for just $200 (regularly $225 if purchased individually)!

Descriptive Panel Leadership on-demand all-inclusive bundle

For working Panel Leaders: Want to improve your skills in and out of the panel room, but don't have time or budget to take our in-person course? These on-demand modules will help you learn and practice effective techniques for all aspects of leading and managing a descriptive analysis panel. Buy the full bundle and SAVE!

Other Options

Don't need all nine modules? Choose from one of these other bundle options!

Descriptive Panel Leadership (on-demand) Panel Development Resources

Descriptive Panel Leadership (on-demand) Dealing with Panel Data

These on-demand modules focus on the skills and resources you need to establish a new panel, or start work on a new panel category or product. This bundle includes 7 of the 9 modules you would receive in our all-inclusive bundle.
These on-demand modules focus on collecting and reporting data from your descriptive analysis panel. This bundle contains 5 of the 9 courses in the all-inclusive bundle.

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What's Included?

Sensory Evaluation Review

A review of sensory evaluation’s role in industry, and how objective testing, specifically descriptive analysis, is used to support business objectives.

Forming a Panel

Are you looking to build a descriptive analysis panel?  In this on-demand module, we'll look at some things to consider when deciding whether or not you need an internal panel, and discuss some of the considerations needed when choosing your panelists.


In this module, we will discuss scaling: the quantitative component of descriptive analysis. Not all descriptive panels utilize the same type of scale. While scales may differ, the desired result of any descriptive panel is to provide actionable and reproducible data to guide our recommendations.

Lexicon Development

In this module, we will discuss the qualitative characteristics of products. In descriptive analysis, this list of terms is called a lexicon. Identifying the words to describe your products can be an overwhelming task. However, when done methodically, it provides a deep understanding of the product category and produces a powerful tool for your team.

Protocol Development

Evaluation protocols are the procedural directions that precisely describe how to execute a panel or sensory test. In this module, we will discuss how protocols can make evaluations more efficient and consistent as you collect sensory data. We will also look at considerations for developing protocols for product categories unfamiliar to your panel.

Test Controls

Test controls are factors that influence sensory verdicts.  Identifying and understanding the details that affect testing are critically important to your role as a panel leader.  In this module, we will discuss the importance of test controls in collecting accurate and reproducible data.
NOTE: The content of this course is similar to our course Best Practices for Product Evaluation, but geared specifically toward panel leaders. We recommend completing one or the other but not both.

Dealing with Difficult Dynamics

Managing your group’s dynamics is an essential skill for panel leaders. This on-demand module provides information for you to reflect on as you consider interactions with your panel.

Panel Motivation and Monitoring

Panelists that are highly motivated will generate better data. It is also important to be proactive in monitoring panel data so you can detect potential problems early. In this module, we’ll review specific strategies and techniques for creating and maintaining panel motivation. We will review what it means to monitor overall panel and individual panelist performance. We will discuss techniques to use, to confirm that data meets your quality standards, and metrics to identify both high performers, and panelists that may need additional guidance.

Reporting Results

Visualizing panel data is a powerful technique for uncovering patterns and trends in complex datasets over time. To truly convey a meaningful message, it's important to use sensory storytelling techniques that engage the viewer's emotions and help them to connect with the data on a deeper level.