Unlock the fundamentals of sensory evaluation to elevate your product analysis skills.

Sensory Evaluation Primer: Getting Started

Dive into the essentials of sensory evaluation with this concise module. Understand its significance in product development and consumer insights and trace its evolution in the industry.

100% Online & Flexible

Start as soon as you enroll, and finish at your own pace.

Completion Certificate

Earn and download a certificate upon completion.

30-minute
course

Broken into 7 sections.

Job Aids & Summary

Free of charge.
learning objectives

By the end of this module, you will be able to:

  • Define sensory evaluation and the sensory process
  • Differentiate between objective and subjective responses
  • Identify the appropriate test type – objective or subjective – for your test objective
  • Recognize how the screen of expectation affects a customer’s initial perception of a product and how a trained panelist’s screen is removed
  • Explore current and future applications of sensory evaluation

Developed by Industry Experts

This self-paced course has been meticulously crafted by leading experts in sensory evaluation, ensuring a comprehensive and authoritative learning experience. Our development team includes:
Gail Vance Civille
Founder of Sensory Spectrum, Inc.
A pioneer in sensory science and founder of Sensory Spectrum, Inc., Gail brings decades of experience and is renowned for creating the Spectrum Method™.
Joanne Seltsam
Director of Training & Education
Serving as the Director of Training and Education, Joanne has co-authored influential works on sensory evaluation methodologies, contributing to the advancement of the field.

Course Contents

What our learners say:

I love the whole bundle.
The way the information was presented, it made it easy to understand and start a basis of knowledge/understanding.
The history of sensory, very interesting!