Sensory Evaluation Primer: Getting Started

Unlock the fundamentals of sensory evaluation to elevate your product analysis skills.
Dive into the essentials of sensory evaluation with this concise module. Understand its significance in product development and consumer insights, and trace its evolution in the industry.
By the end of this module, you will be able to:
  • Define sensory evaluation and the sensory process,
  • Differentiate between objective and subjective responses,
  • Identify the appropriate test type – objective or subjective – for your test objective,
  • Recognize how the screen of expectation affects a customer’s initial perception of a product and how a trained panelist’s screen is removed, and
  • Explore current and future applications of sensory evaluation.

  • 100% Online and Flexible

    Start as soon as you enroll, and finish at your own pace.

  • Certificate of Completion

    Earn and download a certificate upon completion.

  • 30 minute course

    Broken into 7 sections.

  • Job Aids & Module Summary

    Included free of charge.

Start Your Journey Today.

Developed by Industry Experts

This self-paced course has been meticulously crafted by leading experts in sensory evaluation, ensuring a comprehensive and authoritative learning experience. Our development team includes:
Gail Vance Civille
Founder of Sensory Spectrum, Inc.
A pioneer in sensory science and founder of Sensory Spectrum, Inc., Gail brings decades of experience and is renowned for creating the Spectrum Method™.
Joanne Seltsam
Director of Training & Education
Serving as the Director of Training and Education, Joanne has co-authored influential works on sensory evaluation methodologies, contributing to the advancement of the field.
Katelyn Booz
Director of Product Understanding
As the Director of Product Understanding, Katelyn has significantly enhanced our services in the Food, Beverage, and Fragrance/Malodor sectors, consistently upholding the highest quality standards.
By enrolling in this course, you gain access to the collective knowledge and insights of these distinguished professionals, equipping you with the foundational skills essential for success in sensory evaluation.

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I love the whole bundle.
The way the information was presented, it made it easy to understand and start a basis of knowledge/understanding.
The history of sensory, very interesting!

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Phone
+1 (908) 376-7000
E-Mail Address
learn@sensoryspectrum.com

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